Latest Issue
On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
April 2003: Volume 6, Number 4
COVER STORY
DREAM SHOPPING
King of Prussia bring its whimsical tale to life with a fresh advertising campaign fit for spring.
FEATURE ARTICLES
ADVERTISING IN TIME OF WAR
Lawyer Doug Wood shares his insight on the impact of war on advertising management.
ROSEDALE BRINGS ITALY TO MINNESOTA
The mall’s Enchanted Gardens were the perfect home for the Easter Bunny to greet friends.
DEPARTMENTS
BITZ
Park Royal’s Avril Lavigne-related Spring Break promotion, Dartmouth Mall’s educational program, Pottery Barn’s teen oriented catalog, The Somerset Collection’s Ultimate House and much more.
WEB MASTERZ
Savvy web-marketing programs from Gunwharf Quays, Simon property Group, American Eagle Outfitters and Wilton Mall.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.
ICSC 2003 EVENTZ
Highlights from the ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.
