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On the Cover
Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Resource Directory
April 2002: Volume 5, Number 4
COVER STORY
A BUDGETING FEAT
Broadway Market crafted an advertising campaign that captured its personality and stayed within a modest budget.
OTHER ARTICLES
CANADIAN LOYALTY MANAGEMENT FIRM PEDDLES NEW HYBRID LOYALTY/GIFT CERTIFICATE CARD
The rewritable card gives retailers up-to-the-minute data on consumers’ shopping habits, as well as promotional opportunities at the point of sale.
LETTER FROM THE EDITOR
A word from Myriam Beaugé, editor in chief.
THE FABRIC OF AMERICA
An imposing sand sculpture pays tribute to the country’s history and culture.
DEPARTMENTS
SHORTZ
Square One’s Peace Lutheran Church, Aventura Mall’s community-relations program, Taubman’s fashion technology scholarships, winning airport retail, and much more.
SUPPLIERZ
Your guide for reputable advertising agencies, marketing consultants and other product and service suppliers from across North America.
ICSC 2002 CALENDAR
The ICSC’s listings of upcoming national conventions and specialty conferences, Idea exchanges and regional conferences, international programs and alliance programs.
