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No mall developer likes to see an anchor tenant that it has relied on for years start to shut down stores, one after the other. Morguard Corporation and its corporate partner, PCL Construction, have been there several times with America’s Target department store chain, but they’ve managed to create some community good out of it.
During a recent re-development of Morguard’s Shoppers Mall (Brandon, Canada), the partners chose to make a difference. After clearing and cleaning the mall’s former Target anchor unit, the team removed close to 9,000 square feet of ceiling tiles to get ready for plans and donated those they considered to be in good shape (approximately 2,500 tiles) to Habitat for Humanity Brandon’s ReStore location. This served as the third time that Morguard and PCL coupled to donate ceiling tiles from a closed Target location in Canada. During the transition from phase one to phase two, Morguard discovered that Shoppers Mall had the chance to continue building its working relationship with the local non-profit and reduce its ecological footprint. By sidestepping a trip to the landfill, the center activated the three basic rules of green living: Reduce, reuse, and recycle.
ReStore relies on the generosity of all members of the construction chain. It receives new and used building materials through donations and resells them to the public at a reduced price. All proceeds go toward Habitat for Humanity Manitoba’s administrative costs, allowing the organization to best benefit from personal and corporate donations, and completely focus on its mission.
“The donation of ceiling tiles from Shoppers Mall not only brings high quality items for our customers to purchase, but [also] supports Habitat’s mission in providing safe, decent, and affordable homes for Habitat partner families to purchase in the Brandon and Westman communities,” noted Tim Frey, VP of Manitoba ReStores.
Beyond strengthening community relations and generating awareness for green living, Shoppers Mall looked to “create positive social media content and provide local media with an additional perspective for [its] re-development project,” said Candace McKenzie, the mall’s marketing director.
Sharing information on the contribution generated approximately 5,000 impressions via social media, thanks to the combined efforts from multiple accounts. Representatives from Shoppers Mall, Morguard, and PCL were all present on donation day to take advantage of photo opportunities.
Feb.
2018
2018
Posted in Community Relations, Sustainability
