Clicktale Debuts Website Hotspots

trendz_web_janfeb2014_clicktaleClickTale, a Tel Aviv-based digital behavior management specialist, has released a new solution that it believes can optimize Web marketing. Side-by-Side Heatmaps allows enterprises to simultaneously view two different heatmaps representing all the mouse moves, clicks and scrolls that visitors have performed on their websites.

“This allows CMOs, Web marketers and others to instantly, at a glance, identify differences in visitor behavior based on such characteristics as demographic and geographic differences, mobile devices and browser preferences, and A/B website variations,” explained David Dror Davidoff, CRO, ClickTale.

“They can then use this information to optimize their sites for maximum conversions and profitability. This functionality saves the user a considerable amount of time—think of the difference between working on two monitors versus one. No more clicking back and forth between different pages and heatmaps; everything you need is right in front of you!”

Other touted benefits include identi­fying bugs, tracking customer response to different marketing campaigns, and customizing digital experiences based on users’ cultural, geographic and demographic segment.


Mar.
2014
Posted in Digital Marketing
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