Changing marketing course isn’t all bad news for Pacific Retail. Its COSMECON beauty-focused extravaganza won’t crowd the mall halls, but it will engage shoppers from eight different properties online this coming September 26, instead of the four originally scheduled to host the on-site tours.

The packed virtual program will feature local and global brands. On the roster: Interactions with make-up artists, live masterclasses, “get ready with me” videos, social influencer panels, product launches and spotlights, and mini-workshops. The participating properties serve shoppers in Chicago, L.A., New York City, Raleigh, Ridgeland, San Jose, Sandy, and Santa Barbara