A leading online retailer for luxury womenswear, STYLEBOP.com offers the latest in on-trend apparel and accessories from more than 200 international designer brands. While its homepage stylishly and symmetrically presents editor’s picks, must-haves, sneak peaks, and what’s new, STYLEBOP.com’s main menu at the top of the page is the place to click.

By hovering over the “Sale” tab, visitors to the website can open a dropbox with three lists: specials, categories, and designers. Similar to other retail sites, shoppers can browse and buy by category (i.e. clothing, shoes, and bags) or by designer. What makes STYLEBOP. com special is its “Shop By Reduction” option. Below the heading, five sub-links group articles 30% OFF to 70% OFF.

Following the mega discounts, the specials close with a fitting “Last Piece” tab. Whether looking for a steal or shopping on a budget, this customer-friendly click is perfect for the bargain shopper.

By framing the sale as a now-or-never purchase, STYLEBOP.com hooks many customers into heading for the checkout, where they can choose from seven easy and safe methods of payment.

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