Best known for its collection of shoes, Steve Madden is a well-defined and highly recognized brand. Recently making the transition to the luxury market, the brand captures a perfect blend of classic and cool with each and every step. With catchy taglines and punches of color, its website promotes shoes first, accessories second. Not afraid to make the tabs, “Shop Sale” and “Shop Clearance” front and center, its website draws all sorts of shoppers with a range of price tags.

Scroll to the bottom of Steve Madden’s Canadian website and under the title “Site Items,” browsers will find the “Shoe Glossary” tab. Click on it and up comes a page with a full list of terms deserving of a definition. Covering almost each letter of the alphabet, all of them are brand-related. Spanning basic words to never-before heard “shoe-shop” language, examples include: booties, distressed leather, eyelet, flats, gladiator, jellies, pumps, shaft height, and tassel. A combination of shoe types, aesthetic traits, and creative process steps, the list goes on. While the site is set to “ALL” by default, browsers can view sub-sections by clicking on a header at the top of the page.

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