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Tactics Magazine
General Growth Properties (GGP) has taken its promotional program to a new level with FilmGGP.com. The website was developed with one goal in mind: position GGP centers as ideal sets for movie, television and commercial production companies.
“Your location scouting is over,” GGP tells potential clients on the homepage of its very artsy website, which also presents a 49-second intro video.
FilmGGP.com outlines the benefits of shooting at a GGP mall, given the developer’s 50 years of experience in real estate, emphasizing the service, space and security the company can provide at a moment’s notice. It pitches access to acres of vacant land, unique settings and name brand retailers, and lists the various formats at producers’ disposal: in-line retail space, open-air shopping centers, regional shopping centers, residential neighborhoods, vacant land and parking lots, construction sites and office space. The site also has a rundown of recent credits and some background information on GGP.
Mar.
2010
2010
Posted in Webmasters
