Located in Arlington, Virginia (USA), Ballston Quarter is considered the ultimate live-work-play destination. As the central hub of a buzzing transit corridor, the shopping center is a fusion of fashion, fitness, and stylish living. Drawing affluent residents and office workers, Ballston Quarter promises to crush boredom, stimulate creativity, and satisfy cravings. 

Located in Arlington, Virginia (USA), Ballston Quarter is considered the ultimate live-work-play destination. As the central hub of a buzzing transit corridor, the shopping center is a fusion of fashion, fitness, and stylish living. Drawing affluent residents and office workers, Ballston Quarter promises to crush boredom, stimulate creativity, and satisfy cravings. 

Despite having recently changed its homepage tagline from “A Whole Lot of New is Just Around the Quarter” to “The Fun is Unfolding Now,” Ballston Quarter maintained the overall modern flair of the site. From a main menu showcasing bursts of color with the help of a little hover action to a footer consisting of a black-and-white sketch of the building, the website is edgy in terms of copy and design. Click on any title of the main menu, with the exception of Quarter Market, and each new page opens with a corresponding moving header. Disappearing pizza toppings, check. Breaking billboards balls, check. Dancing music notes, check. For the social media-minded, there’s even a sample of the center’s most recent Instagram posts.

Select the Quarter Market tab and head over to a microsite presenting the “truly unique culinary experience.” Featuring identical colors, graphics, and fonts, its aesthetic is an extension of the main site. Easy to navigate, the microsite introduces the reader to a block list of eateries (both now open and coming soon) and categorizes food fun with the following sections: Quick Bites, Something Sweet, and The Perfect Date Night.

An interesting fact: The website doesn’t include an About Us page.


Aug.
2019
Posted in Featured, Webmasters
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