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Pandemic Rebound? First Start with a Clean Slate
St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
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Post holiday season and the brand’s posting game stays strong. A glance to the bottom of the website’s homepage and under the Aritzia section is the #ThanksToYou area. Click on the hashtag and a page appears showing the social media campaign in action. With a tagline that reads, “Thanks to you for making it yours. We’ll be sharing some of your favorite #ThanksToYou posts throughout the holidays,” the page features a collection of Instagram posts of everyday customers catching their outfit of the day on camera. Scroll over the image and each square reveals the username of the customer and a What She’s Wearing tab. Click on the image and up pops the full Instagram post, a link to the user’s personal account, and a link to purchase the piece.
Set up as a slideshow for easy, breezy viewing, both customers and company work to build their following with the click of a button. Users can win over the attention of the brand by using the hashtag #myaritzia, and the company is sure to dot its i’s and cross its t’s with the posting of the following in the comment section: “We love your pic! Please reply with #OhYesAritzia to agree, so we can repost on Aritzia’s website,” with a link to its Terms of Service. And of course, before exploring the promising pics, browsers have the option to click on the Take Me to Instagram link at the top of the page for access to Aritzia’s professional account.
Apr.
2017
2017
Posted in Webmasters
