Always on the Move

Queensgate Shopping Centre (Lower Hutt, New Zealand) is a fan of metallic kicks, chunky knits, little royals, and big bites. With 150+ stores and late-night shopping on Thursdays and Fridays, the center’s team works around the clock to stay connected. Currently undergoing development to rebuild its cinema complex and associated carpark building, Queensgate aims to improve overall traffic flow and vehicle access to its upper levels. For more information, shoppers can visit its site and refer to an online map that outlines the construction zone and indicates pedestrian access.

Before staying up-to-date on new developments, online visitors are encouraged to take a fashion detour. Displaying fast fashion (literally), the mall’s homepage shows the same woman walking on and off, front to back, and all around the screen wearing three different outfits. From leaning on letters to sitting on numbers, the model’s set of quick changes and playful actions match the piecing together of the title AW19. In addition to staple denim jeans, she covers up in fall colors, including mustard yellow and burnt orange. Below the line, “New season fashion is here,” browsers can click on the Read More link to move to the AW19 section of the site, which is also accessible via the main menu.

Expanding on the design of the homepage, the section features four versions of the same woman wearing four different outfits and exhibiting four different positions. Dressed in the same color palette as before, the letters and numbers of the section title move across the screen disappearing and re-appearing.


Dec.
2019
Posted in Webmasters
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