Tag Archives: john_stanley

  1. Providing a Rewarding Experience for Your Customers – Part 4

    By John Stanley Successful retailers take consumers on a journey. In this series of articles, I explain this journey to you, offering examples on how to implement it in your business. Here’s a recap of the four steps to providing that rewarding experience for shoppers: Journey of Discovery Journey of Inspiration Journey of Excitement Journey [...]

    January 2010 | Posted in Columns

  2. Providing a Rewarding Journey for your Customers — Part 3

    By John Stanley Successful retailers take consumers on a journey. In this series of articles, I explain this journey to you, offering examples on how to implement it in your business. Here’s a recap of the four steps to providing that rewarding experience for shoppers: Journey of Discovery Journey of Inspiration Journey of Excitement Journey [...]

    November 2009 | Posted in Columns

  3. Providing A Rewarding Experience for Customers – Part 2

    By John Stanley Successful retailers take consumers on a journey. In this series of articles I will explain the journey to you giving you examples on how to implement it in your business along the way. The Four Steps: Journey of Discovery Journey of Inspiration Journey of Excitement Journey of Trust Step Two: Journey of [...]

    August 2009 | Posted in Columns

  4. Providing a Rewarding Experience for your Customers: Walk the Consumer’s Journey

    By John Stanley Successful retailers take consumers on a journey. In the next series of articles I will explain the journey to you giving you examples on how to implement it in your business along the way. The Four Steps: Journey of Discovery Journey of Inspiration Journey of Excitement Journey of Trust

    May 2009 | Posted in Bitz