Marketing Trendz

Bridging the Gap

Nissa Campbell — Fri, 05 Mar 2010 09:50:38 +0000

Proceeding with caution can be an instinctive reaction for marketers during a recession. But it’s precisely in those downturns, when everything quiets down, that you might have your best chance to move forward and grab a greater share of the market. It’s what Australian shopping center owner and operator Stockland decided to do in late 2008, when it realized that there was a gap in its marketing mix: the opportunity to build a nationally consistent, branded and exclusive program that targeted children and families. So the company, which counts 32 properties in its portfolio, created the “Stockland is My Funland” loyalty program with a branded website and on-site attractions as anchors, as well as characters Jess and Jack to help entertain the kids on-site and online.

Bridging the Gap is a post from: Marketing Trendz

Letting Your Brand Hand Down

Nissa Campbell — Fri, 05 Mar 2010 09:24:54 +0000

Chain link fences might fall into the maintenance category, but Pexco is working hard to promote their use as media vehicles. The plastics extruder offers PDS fence slats that can be produced in corporate brand colors to promote a company location or business category.

Letting Your Brand Hand Down is a post from: Marketing Trendz

Staying Clear of PR Pitfalls

Nissa Campbell — Fri, 05 Mar 2010 09:19:47 +0000

by L. Drew Gerber

Mistakes will naturally be made in a do-it-yourself publicity or marketing campaign. But if you know some of the common ones before you start, then you’re one step ahead in the game.

Here are five mistakes to avoid in a DIY publicity campaign:

1. Pitching Off Topic

This is common sense, or so it would seem, but you’d be surprised how frequently it occurs. You have to know, inside and out, what you are pitching and to whom you are pitching it. Don’t pitch your “law of attraction” approach to business performance to a button-down, conservative business journalist.

Staying Clear of PR Pitfalls is a post from: Marketing Trendz

Lights, Camera, Action

Nissa Campbell — Fri, 05 Mar 2010 09:12:29 +0000

www.FilmGGP.com

General Growth Properties (GGP) has taken its promotional program to a new level with FilmGGP.com. The website was developed with one goal in mind: position GGP centers as ideal sets for movie, television and commercial production companies.

“Your location scouting is over,” GGP tells potential clients on the homepage of its very artsy website, which also presents a 49-second intro video.

Lights, Camera, Action is a post from: Marketing Trendz

Vol. 13 Number 1 January 2010: Sample

Nissa Campbell — Tue, 09 Feb 2010 00:56:17 +0000

Subscribers, click here to access the full issue.

Not yet a subscriber? You can take a look at a sample the newest issue of Trendz here. If you like what you see, subscribe for full access.

Click the image below to read in full screen. Click the magazine in the reader to zoom in, and press escape to return. You can also use your arrow keys to navigate.

Vol. 13 Number 1 January 2010: Sample is a post from: Marketing Trendz

Vol. 13 Number 1 January 2010: Subscribers

Nissa Campbell — Wed, 03 Feb 2010 06:10:00 +0000

To view the current issue of Marketing Trendz, please log in and click “read more” below.

Click the image to read this issue of Marketing Trendz in full screen. Click the magazine in the reader to zoom in, and press escape to return. You can also use your arrow keys to navigate.

Vol. 13 Number 1 January 2010: Subscribers is a post from: Marketing Trendz

Urban Channeling

Nissa Campbell — Wed, 03 Feb 2010 06:02:53 +0000

Place Montreal Trust assumed a new identify on the streets of downtown Montreal, Canada last year and repositioned itself as a retail medium through which local residents could connect with the very spirit of their city. At the heart of that transformation is “My space. My place. My Montréal,” the advertising campaign the center developed with the help of agency Zoum Armada.

Urban Channeling is a post from: Marketing Trendz

Mall Campus

Nissa Campbell — Wed, 03 Feb 2010 00:37:01 +0000

The Florida Mall is giving high school dropouts and at-risk youth a second chance to get back on track. The Simon property operates an Education Resource Center (ERC), which provides students with the opportunity to complete their high school requirements by focusing on both their academics and the development of job skills.

According to the mall, students attend classes for half the day and spend the other half working in hospitality and retail sales jobs.

Mall Campus is a post from: Marketing Trendz

Beyond Borders

Nissa Campbell — Wed, 03 Feb 2010 00:21:23 +0000

Malls and Retailers Join Relief Efforts for Haïti

It will take years for Haïti to recover from the earthquake that devastated its land earlier this month. But, in the short term, the Caribbean country and its citizens can count on the support of relief organizations, governments, charities, corporations, philanthropists, artists and malls all over the world. The response was swift and it included these spontaneous outreach initiatives:

Beyond Borders is a post from: Marketing Trendz

Under Construction

Nissa Campbell — Wed, 03 Feb 2010 00:16:32 +0000

www.Gardez-Le-Sourire.fr

It’s tough to stay chipper when you’ve got to battle traffic congestion around construction sites. Still, France’s Les Quatre Temps shopping center is working hard to keep spirits high as it renovates its parkade.

Les Quatre Temps created a website to keep shoppers informed of its progress and answer 10 parking-related FAQs.

Under Construction is a post from: Marketing Trendz