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On January 28, the center and partner Ultim8Shop welcomed 35 riders who included the country’s best and several guests from across Europe. The competitors gave shoppers plenty of thrills, as did the performing trial BMX riders with their spectacular stunts and spills, while a DJ spun out some tunes to energize the crowd assembled along As could have been expected, Red Bull was the podium sponsor for the extreme sports event that another eight brands supported, including Giant, Giro and Skull Candy. They likely their money’s worth, thanks to the format’s media attractiveness and ability to back the center’s mission to deliver excitement.

A couple of the comments posted below the numerous videos that popped up on YouTube post-event: “Finally, a reason to go to the mall” and “I want to go shopping there.” And that’s the idea.

You can view Arkády’s promo reels below:

From March 27 through April 3, Ecully Grand Ouest and partner agency Newzealand invited shoppers to clean up their closets, stuff their unwanted goods into bags and swap them on-site for rebate vouchers redeem­able center-wide. Over that week, Ecully Grand Ouest collected over 45 tonnes of goods (up from the 37 tonnes that shoppers had donated the previous year) and handed out 6,200 vouchers. According to Newzealand, nearly all of those vouchers were redeemed (or approx. 99 percent). Le Relais workers sorted the goods collected during the Mode Citoyenne drive before redistributing or recycling them.

Ecully Grand Ouest is bringing the drive back this March 31 through April 7, and it will have 6,500 vouchers available for shoppers.
 

The Rewards Scale

• Over 5 kg (11 lbs) of goods donated = a 5€ ($6.65) center voucher
• Over 10 kg = 10€ (two €5 vouchers)
• Over 15 kg = 15€ (three €5 vouchers)

The Rules

• Maximum of three vouchers per family (same last name and address)
• One 5€ voucher can be used toward each 15€ spending increment

Watch the video here:
 

The cool eyewear and accessories brand chose Boxpark to showcase its customization program, which allows shoppers to design, assemble and personalize their Oakley sunglasses and goggles right in the store, using a touchscreen terminal. The interactive experience is at the center of the store’s sales promotions too. Just take the Oakley SSX Race event that the store hosted recently.

Shoppers who walked into the Boxpark store between March 23 and 25 were invited to play the SSX Snowboarding video game for a chance to win discounts and prizes. Anyone who could complete a downhill race of the store’s choosing in under 2min25sec would get a 25-percent instant rebate on their purchases that day. A race time of2min45sec to 3min30sec was good enough for a 15-percent rebate. At the end of that weekend, the shopper who recorded the fastest time overall won an Oakley prize package comprising of trousers, a jacket, goggles, a snowboard and bindings. And the store staff also gave away Oakley headbands to players who weren’t necessarily the fastest racers, but still impressed them with their smooth moves on the course.

The SSX Snowboarding experi­ence was one way for Oakley to bring its shoppers closer to their idols, the professional athletes who front the brand. Another is the OakleyRebel­lion.com video micro-site, where visitors can find out more about those who have become famous for defying convention, reinventing their sport and ultimately carrying the Oakley brand to new heights, includ­ing cyclist and seven-time Tour DeFrance winner Lance Armstrong, and Shaun White, the snowboard­ing sensation who has won back-to-back Olympic gold medals in the half-pipe.

Click here to meet the rebels.

The flashmob, whose partici­pants got a free ride to MEC courte­sy of the City of Montreal’s transportation authority, was broadcast on TVA, along with the “making of” video. It also caught on like wildfire on the Web. By press time, it had reached nearly 1.9 million views on YouTube.

Click here to view a sample spread from our latest edition, which features a column on storybranding by Jim Signorelli, founder and CEO of ESW Partners. Get the tips and view an example of effective storybranding from our TV commercial gallery.

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Each issue brings you straight to even more marketing ideas through links to mall and retailer websites, videos and/or audio files.

So go ahead, click through to the Web and get the full marketing picture.

People log into the page, type in their message and submit it. The center will do the rest, displaying the message on Facebook, along with any other ones submitted, throughout the month of February. Among them, one will be selected to roll continuously on the center’s on-site plasma screens. All applicants will get a chance to win a romantic getaway, which includes a hotel stay and gift upon arrival.

Manchester Arndale’s other Valentine’s Day initiatives include gift ideas delivered on Facebook and Twitter, as well as a Twitter competition to win “P.S. I Love You” box sets from LUSH. To enter the latter, shoppers just need to retweet the competition promo message to friends and the center will randomly pick a winner.