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If you want to satisfy shoppers’ needs on the fly, there’s a cart for that. Just ask Tanya Curtis, the marketing director at HighStreet shopping center in Abbotsford, Canada.
“HighStreet is an open-air center, and we love to surprise and delight. We enjoy getting outside and ‘walking the beat’ whenever we can. We were looking for a vehicle for our Guest Services team to transport bottles of water on a hot day, a way to hand out branded merchandise, and a professional and fun way for our tenants to sample, [which is] otherwise not permitted,” she said.
“When looking for ideas on the Internet, I was inspired by a cart by Tiffany’s. That really led us down the path of branding a mobile ice-cream cart.”
Sister property Lougheed Town Centre picked up the idea for the Feel Good Friday program that it offered in July and August on its upper tarmac. According to marketing Manager Sarah Park, the mall used its cart to hand out sweet treats to shoppers who came to grab lunch and product samples, and then lingered around for DJ Phil’s live jams.
The Trendz Twist:
Turn your cart info a mobile gift card sales center during the holiday season for time and idea-starved shoppers.
Oct.
2014
2014
Posted in Sales Promotions, Special Events
