Just Ask Rebecca

trendz_web_winter_2017_minkoffRebecca Minkoff has figured out a way to digitize her stylist services. The fashion designer’s website offers a Get Dressed feature that allows users to fill in the blanks of a shopper profile to obtain personalized outfit recommendations. Here is a look at how this works:

I’m in search of something to wear for a _______ (nothing in particular/ wedding/date/concert/party). I’m going with _______ (friends/family/my BF or GF/stag) so I better look _______ (casual/cool/fun/hot/rather tame). It’s happening during the _______ (daytime/afternoon/evening/night) and I’m pretty sure the weather’s gonna be _______ (chilly/freezing/perfect/hot). Oh and BTW, I’m _______ (strapped for cash/not too concerned about price/ ready to invest in something).

Rather clever, no? This feature covers all of Rebecca Minkoff ’s product lines (i.e., apparel, footwear, and accessories), styles, and price points. Some of the answer options also offer clues as to what the users’ gender and age might be. It is just the type of online tool that could support a shopping center’s professional stylist services, as well as ongoing collaborations with fashion bloggers.


Feb.
2017
Posted in Digital Marketing
Bookmark and Share
« »