trendz_web_june_july_2016_tysonsWhen teaming up on a project, brand alignment is necessary to achieve mutually beneficial results. Partnered with 94.7 Fresh FM, sponsored by Maserati Washington and powered by Intelsat, Tysons Corner Center’s Fresh Artists Concert Series had a lot of hands in the mix. However, they all worked to the same tune: building an engaged and active community through innovative means.

Referencing the partnership and the people of Tysons Corner Center, Steve Davis, VP of programming at CBS Radio (Washington, DC) noted, “They are passionate about what they do, as we are about what we do. And they want the same thing, a great experience for their shoppers, just like we want a great experience for our listeners.”

Great customer service goes beyond day-to-day pleasantries. It’s when a company not only understands the value of the customer, but also chooses to recognize and express thanks. Tysons Corner Center’s concert series did just that.

The addition of a Maserati Lounge allowed the sponsor to take advantage of tangible benefits such as on-site recognition and product sampling. Treated to extras, including weekly artist meet-and-greets, clients would associate the feeling of exclusivity to the center and would be likely to return.

Switching methods of communication, from automobile to automation, as the leading provider of satellite services worldwide, Intelsat expanded both the center’s audience and consumer base via advanced technology. The best in video, data and voice transmission, Intelsat enhanced the overall viewing experience, motivating the change from virtual to reality.

With wide-ranging performances on The Plaza, Virginia’s Fairfax County is home to a colorful music scene. Elevated 32 feet in the air, the center’s outdoor destination and activity hub allowed all fans to catch a sneak peek, literally. Bringing to the stage well-known names such as Gavin DeGraw, American Authors and Andy Grammer, the concert series ran every Friday evening until July 29.


Aug.
2016
Posted in Special Events
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