The Opposite of Quiet

There’s a lot that goes on in a busy metropolis like Birmingham and Bullring attempted to capture the essence of it all in its latest campaign, “We Are So City.”

It all began with a 3D model of the city center, literally packed with iconic landmarks (among them, the Selfridges department store), mini cars and figurines, just the way creator Daniel Cohen of the Aardman animation studio likes them.

Taking charge of that part of the project, along with five other people, Cohen followed his child-like creative instinct to develop the 200-piece model as a celebration of the many opportunities to experience life that only a big city offers, be it shopping, dining or special events—everything that Bullring uses to attract customers. Ad agency Isobel then used the model as the centerpiece of advertising creative that reinforced that same message.

Sounds intriguing? Then see the campaign for yourself.

TV Ad: