Letting Your Brand Hang Down

Chain link fences might fall into the maintenance category, but Pexco is working hard to promote their use as media vehicles. The plastics extruder offers PDS fence slats that can be produced in corporate brand colors to promote a company location or business category.

“Color is an integral part of corporate branding campaigns, and PDS fence slats are part of the mix for a growing number of familiar companies like Harley-Davidson and McDonald’s,” said Richard Brooks, Vice President of Sales/Fence.

“PDS fence slats…can be installed on existing chain link fencing or on new installations. In this way you not only secure and enhance business properties, but further promote and identify corporate or institutional identity.”

One of Pexco’s marquis clients is FedEx, which uses it on its FedEx Field, home of the Washington Redskins football team.

THE TRENDZ TWIST

By the time shoppers get to your fence, they know which mall they’re about to enter so no need to use a fence slat to post your logo. However, those slats might come in handy to promote sales, community outreach programs, special events and corporate partners. They could also help you brand the overflow parking lots that you’ll be using during the December holiday season.

Mar.
2010

Posted in Advertising Campaigns