Hundreds of shoppers patiently waited for the doors of a brand new 7,000-square-foot M&S Outlet store to open at Atlantic Village in England recently. The Mayor of Bideford, Councillor Caroline Church, did the honors for what M&S management hailed as one of its best-ever store launches, with targets reportedly exceeded by more than 100 percent [...]
May 2009 | Posted in BitzSally Leeds was one of the five lucky moms to be singled out for their shopping wisdom when Lake Elsinore Outlet Center ran a Mother’s Day contest. The California center invited customers to write a brief essay, detailing their mother’s best savings advice, be it a shopping tip or where to find the best brand [...]
May 2009 | Posted in BitzBy John Stanley Successful retailers take consumers on a journey. In the next series of articles I will explain the journey to you giving you examples on how to implement it in your business along the way. The Four Steps: Journey of Discovery Journey of Inspiration Journey of Excitement Journey of Trust
May 2009 | Posted in BitzBy Wendy Liebmann The Shopper Backlash Begins: Where’s My Brand of Tea? When the bottom suddenly dropped out of retail sales last fall, the precipitous degree of the drop took everyone’s breath away. So no one was surprised when retailers began to slash their inventories. Retailers, from mass merchants to high-end department stores, advised vendors [...]
May 2009 | Posted in Bitz
Dropping In On Shoppers
