Pardon Our Dust

We’ve launched the new look of the Marketing Trendz website, and we hope you like it.
We’re working on bringing over all the content from the old site, so if you can’t find something you’re looking for, please be sure to check back soon. We’ve also got a new subscribers’ area coming, with access to additional [...]

Retail Magnets

Hundreds of shoppers patiently waited for the doors of a brand new 7,000-square-foot M&S Outlet store to open at Atlantic Village in England recently. The Mayor of Bideford, Councillor Caroline Church, did the honors for what M&S management hailed as one of its best-ever store launches, with targets reportedly exceeded by more than 100 percent [...]

Mom Knows Best

Sally Leeds was one of the five lucky moms to be singled out for their shopping wisdom when Lake Elsinore Outlet Center ran a Mother’s Day contest.
The California center invited customers to write a brief essay, detailing their mother’s best savings advice, be it a shopping tip or where to find the best brand name [...]

Providing a Rewarding Experience for your Customers: Walk the Consumer’s Journey

By John Stanley
Successful retailers take consumers on a journey. In the next series of articles I will explain the journey to you giving you examples on how to implement it in your business along the way.
The Four Steps:

Journey of Discovery
Journey of Inspiration
Journey of Excitement
Journey of Trust

Trends From the Edge

By Wendy Liebmann
The Shopper Backlash Begins: Where’s My Brand of Tea?

When the bottom suddenly dropped out of retail sales last fall, the precipitous degree of the drop took everyone’s breath away. So no one was surprised when retailers began to slash their inventories. Retailers, from mass merchants to high-end department stores, advised vendors they would [...]